They worked across various media including photography
A man's profile commands the composition as he peers forward
Francis challenged the legendary printshop to create the gestural layers that defined his aesthetic
almost giant idealized man
GENERAL IDEA "PASSION OVER REASON" SCREENPRINT, 1987 Claes Oldenburg print They worked across various mediaIn 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and